Gareth D. Keeves: PhD candidate, Strategy
My research examines the social and psychological processes of impressions management and impression formation, and how these behaviors impact individual success and firm effectiveness. This research falls into two broad streams: the first examining impression management/formation in the social interactions of top managers, and the second considering the impression management behavior of organizations in their external communications.
Under my first stream of research I have several working papers considering the psychological consequences of individuals managing their impressions to others. In the context of top management teams, I examine both the psychological processes involved in ingratiation behavior, reciprocity, and the organizational identification, as well as broader social consequences arising from these behaviors, which are likely to in turn impact firm performance.
In my second stream of research, I examine the impression management behaviors of organizations with external audiences. Work I have in progress examines what organizations are deciding to promote on social media, and to communicate with information intermediaries, including analysts.
