Ross School of Business, University of Michigan (Winter 2015)
This undergraduate BBA course introduced core strategy concepts and analytical techniques for creating sustainable competitive advantage. The course first introduced frameworks to analyze the macro-environment and the industry that a firm operates in, and discussed how these conditions may impact a firm's operations. Approaches for analyzing the firm's resources and capabilities were then discussed, specifically considering how firms may develop competitive advantage from their resources and capabilities through a low cost or differentiated position. The class was assessed through a combination of in-class case discussions, short quizzes, and a group project.
Number of students: 84 Teaching rating: 4.74/5
ICOS Big Data Camp: How researchers can access data via APIs
Guest seminar, ICOS Big Data Camp, University of Michigan (June 2015, June 2016)
This guest seminar, which was part of a week long "ICOS Big Data Camp" intended for PhD students in the social sciences, discussed how researchers can access data from various sources using APIs. The seminar specifically introduced the Facebook API, using Python to download and analyze posts made by businesses on their Facebook "walls", as well introducing some basic manipulation of this data, and discussed questions that could be explored with the data. The overall intent of the session, and broader big-data camp that it was part of, was to indicate new research ideas that 'big data' make available, and to increase the abilities of researchers in the social sciences to access and analyze this data.
Gareth Keeves, R3431 Ross School of Business 701 Tappan Street, Ann Arbor, MI 48109